A few days ago The Minimalists published a blog post explaining why they took January off from social media and how they are going to use them in 2018. I really enjoyed reading it and it inspired me to write something similar since I’ve made some quality changes during the last few months.
First of all, I’m one of those people constantly complaining about the algorithm changes, starting from Facebook back in the days to Twitter and then Instagram. I firmly believe it ruined the experience on those platforms, not just for me, but for all the people who don’t want to invest money in ads.
I used to open Twitter and scroll my feed to the last tweet missed being able to read what the people I’ve followed had written while I was away, I replied to tweets, retweeted some stuff and shared a couple of thoughts. It was nice, Twitter was the place where I chatted with like-minded people about Tolkien and Middle-earth, blogging and books. It was my favourite social media, to be honest. Now it’s a completely different experience. When I log in, I scroll my feed and I have to actually look for the people I’ve followed because it’s now full of sponsored posts, tweets from people I don’t know but that the people I follow liked and, the worst, they are no longer in a true chronological order. You can imagine that when you tweet a good old status like “I can’t wait to see Black Panther this week!”, nobody would notice in that chaos because your tweets now need to be visually appealing, containing a link, 200 hashtags, and so on.
Same thing with Instagram. I’ve read so many blog posts about the best strategies to “beat the algorithm” and they sound just too much for me. The most insane one I’ve read was that, in order to get more engagement on your photos, you have to be active commenting and liking stuff 15 minutes before AND after sharing a photo. Sure, engaging with others helps you to get more visibility on Instagram, but we have a life to live! And we can’t beat bots (that people hire to do the dirty work for them), so why bothering.
I’ve spent 2017 forcing myself to make it work for me and my blog, to still use social media to get visibility, in order to prove that on my résumé, to let people know that I can use tools like Buffer, Later and Hootsuite. But, in the end, it didn’t work and it deeply affected the way I approached my life online. It doesn’t matter if I was scheduling my tweets or my Instagram photos, I was still spending too much time online without even getting the results I wanted.
Taking a 48h break from Instagram during Christmas made me realize that the problem wasn’t the blog, the problem was my relationship with social media! Since then, I decided to take it easy, I was very stressed by my last University exam, some health issues and things like that and the fast-paced nature of Instagram (thanks to Stories) didn’t help me at all. I decided that, in order to follow my word for 2018, I’m going to take more breaks here and there more often. I already crafted two little rules that worked very well so far:
- Don’t check social media before noon.
- Take Sunday off.
Here is a more in-depth look at my accounts (maybe this will also help you understand where I hang ou the most).
Instagram. Let’s start from my favourite one. I used to participate in so many different challenges, take lots and lots of photos in batches and schedule them in order to always have something to publish every single day. It was just too much for me, so now I post when I have something to share and I try to not stress too much if I miss a post or two from my favourite accounts. Same thing with Stories. This is the best place to reach me out, after the blog, because it’s still the platform where I’m most active (except for weekends, you still have my Contact page for that). 🙂
Twitter. At the end of 2017, I had tons of applets on IFTTT to automate all the things, then I decided to quit and keep my profile only as a placeholder. Then I thought about tweeting the old way (in real time without scheduling nor automating) and, while I enjoyed it more than I expected, I felt like I was talking with a wall since the engagement was basically zero, meaning that my links didn’t even get clicked once, so what was the point of that? I blame the algorithm. To be fair, the only tweet that got some engagement was Tolkien-related and this means that 80% of my followers are still fellow Middle-earth nerds, so I should probably consider that in the future. For now, I will just automatically share my posts through WordPress (no more IFTTT recipes), but I’m not planning to engage there anymore, that’s why I removed the icon here on the sidebar. Last but not least, this is the platform that brings less traffic to my blog. It used to be the first one, but now things changed and so I think it’s useless for me.
Facebook. I deleted my “official” profile 3 years ago and I never looked back. Now I have an anonymous-ish one that I use to interact in a couple of Groups and to manage pages, including one where WordPress automatically shares my posts that I created solely to let people know that I have a blog if they visit my profile from a group (since links aren’t clickable in the Fb bio). I check it only once or twice a day just to catch up with Groups, so it isn’t an addictive platform for me anymore.
Pinterest. The only reasons why I keep it are: you can’t actually delete your profile, it brings a lot of traffic to my blog. Currently, I just use it to do some research and nothing more (it’s the best place to find laptop/phone wallpapers FYI). 😉
Goodreads. I still use it to read book reviews and find interesting readings, but I’m not sure if I will keep updating it, to be honest. I stopped joining the Goodreads Challenge because it gave me too much anxiety and, for now, I feel like a simple list in a notebook works well enough for me.
That’s it! Writing this post gave me even more clarity on how I’m going to approach my online life and helped me to finalize some points.